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Edit · Color · Finishing · Mix · TV commercial · 2026

BYD — L'evoluzione della specie

The DM-i Super Hybrid film that aired during Sanremo 2026, including the RAI “Golden Minute”. A museum of obsolete technology — floppy disk, removable car radio, CRT television, the combustion engine — each piece catalogued as an extinct species, making room for what comes next.

Client
BYD
Aired
Sanremo 2026 · RAI
Year
2026
My role
Editor · Colorist · Finishing · Mix
// Plate / on-air — drag to compareclean grade vs the in-frame “exhibit” finishing
Motore — on-air Motore — plate Plate · clean On-air · graded + GFX
// CRT television — the museum frame
TV — on-air TV — plate Plate · clean On-air · graded + GFX
// Floppy disk — extinct, catalogued
Floppy — on-air Floppy — plate Plate · clean On-air · graded + GFX

// The work

A spot that has to land in the most-watched television window of the Italian year can't be busy — it has to be precise. The edit treats each obsolete object as a museum piece: held long enough to read, cut on the beat of the voiceover, building a quiet catalogue that pays off when the combustion engine takes its place among the relics.

The grade is cold, archival, museum-lit — desaturated greys and clean whites that make the objects feel preserved under glass. Finishing is where the concept is built: the in-frame “exhibit” labels, the rounded display-case framing, the period treatments — composited to sit inside the scene rather than on top of it. Drag the sliders above to separate the clean plate from the on-air finish.

Editor, colorist, finishing artist and mixer on the same timeline — one hand from first cut to delivered master, audio included.

// Credits

ClientBYD Italy
AgencyIdeal
ProductionSala Giochi
DirectorAlex Koci
Exec ProducerRiccardo Giacobini
ProducerFrancesca Didero
Edit · Color · Finishing · MixMattia Meloni
// Stills — on-airthe exhibits
Motore — on-air
TV — on-air
Floppy — on-air
Autoradio — on-air
Gettone — on-air
Mappa — on-air