Home / Commercial / Garnier — GOOD Beauty · Edit · Color · Finishing
Edit · Color · Finishing · Mix · TV commercial · 2026

Garnier — GOOD

The film for GOOD, Garnier's ammonia-free, 90%-natural-origin vegan permanent colour. A clean, honest beauty spot where the only claim that matters is the one you can see: true hair colour and natural skin.

Client
Garnier · GOOD
Category
Vegan permanent colour
Year
2026
My role
Edit · Color · Finishing · Mix · DIT
// Before / after — drag to comparereal camera LOG vs final graded Rec709
GOOD — graded GOOD — log LOG · camera Graded · Rec709
// Hair colour — true to the box
GOOD — graded GOOD — log LOG · camera Graded · Rec709
// Skin kept natural and even
GOOD — graded GOOD — log LOG · camera Graded · Rec709

// The work

GOOD sells on a promise of “less” — no ammonia, no silicones, vegan, mostly natural. A film for it has to feel the same: uncluttered, warm, believable. The edit keeps a calm, unhurried rhythm so the product reads as gentle rather than loud, and the demonstration beats land clean.

In a hair-colour spot the grade has one non-negotiable job: the colour on the hair must be exactly the colour in the box. Skin is kept natural and even, the shade is held true through every lighting change, and finishing keeps the frame clean — no distractions between the viewer and the result. Cut, graded, finished and mixed on one timeline, with on-set data management protecting the footage from the first day.

// Credits

ClientGarnier · GOOD
AgencyStudio WooW
ProductionSala Giochi
DirectorAksinja Bellone
DoPMarco Alfieri
ProducerFrancesca Didero
Exec ProducerRiccardo Giacobini
Edit · Color · Finishing · Mix · DITMattia Meloni
// Graded stillsfinal Rec709 frames
GOOD — graded
GOOD — graded
GOOD — graded
GOOD — graded
GOOD — graded
GOOD — graded